SEO: search engine optimization
Introduction
SEO what it means..? It is an Search Engine Optimization which improves the volume and quality of traffic to an web site from search engines by natural search results for targeted keywords.
Is SEO Important..?
1) 87 % of all visitors comes from page 1 position,
2) 91% internet users use search engines,
3) 73% of all transactions start with search engines.
SEO Includes:
Engine Specific Research — It shows your competition in one engine for a keyword
Keyword Traffic Checker — shows the daily traffic for a keyword across all engines
DMOZ Category Selector — suggests DMOZ categories for your website
Keyword Selection Tool — finds high traffic keywords on your page that you might not have thought of
Search Engine Ranking Monitor — monitors where your site is ranking across all of the search engines
Domain Ranking Report — reports which keywords your site is ranking for in every engine
Ranking Report by Page Name — reports which keywords each page is ranking for in every engine
Ranked, Linked and Indexed Page Count — reports how many pages are ranked, indexed and have inbound links in each engine
Competitive Link Analysis — compares the inbound links of several websites
To Create Traffic …the above tips will be useful :
Offline Optimization:
Keyword Research,
Competitors web site analyses
Keywords Optimization
Search Engine Optimization: Submissions:
Website submission to all global search engines having global data base`
Hosting google sitemap
Submission to country specific search engines having the country related data base
Submission to general directories by { Categories}
Submission to country specific directories
Trade lead posting
Forums Posting { More Backlinks}
Position Monitoring:
Monitoring web site ranking with all different keywords
Research on current popular directories and website submission
Changing method with change in search engine algorithm
Constant research of updated technology for better positioning
Posting new trade leads helps to get more traffic.
Increase Website Traffic
Search Engine Traffic :
SEO is the first important step to increase website traffic.
It involves the development of unique and appropriate keywords phrases best describing the business.
The keywords should contain two-or words.
It is best to avoid individual keywords as they are too competitive.
The keywords phrases should be located in the Meta keywords.
SEO is the skillful placement of keywords and maintaining a specific density of those keywords within the website, link management can as well enhance positioning of the website in search engine and results gives a good traffic.
Increasing the number of links in website from associate or complementary websites increases your website popularity.
Care should be taken to avoid frames and images as some major search engines are not compatible with them and could reduce your chances of increasing website traffic.
Updating the pages is also conducive to an increase in website traffic as major search engines schedule re crawls based on the frequency of the updates.
After these process of SEO comes the search engines. You can submit the link manually a regular submission does play a vital role to your SERP.
This will create an good ranking in Google Yahoo Msn, and in more major search engines.
SEO Copywriting :
The skillful art of writing content of the website so that it appears to the targeted traffic / users as well as conforms to the search engine’s requirements for greater visibility on the internet.
Example : The text should contain common searched keywords, so that the site is picked up by the search engines.
The care should be taken that you do not stuff your text with keywords without bothering about its readability. This might entail your content as being labeled as spam by the search engines and getting banned from them.
The Most effective SEO copywriting :
A important suggestion for effective SEO copywriting would be base your text in the form of an upside down triangle. The base of the triangle should contain the most vital text with keywords. While the tip of the triangle should contain information must contain information not be so important or relevant. The base the first 200words or text is very important.
Since search engines consider the first 200pages more important so its is most important the keywords are used near the top of the page and then in proportion later, as head lines are considered by search engines in their ranking Of a website it is extremely important to use keywords in the head line.
Relevant updates will draw the readers back to your website and make your website more visible on the internet as they will be regularly scanned by search engines.
Directory Submission:
Before Directory Submission the above things should be done:
The website should be complete it should not under construction or directories don’t approve.
The website should be clean uncluttered look to it. So that the directories owners who are considering endorsing the website, can check out the website simply.
Website should not have popup or popup windows, bcz it is gud role for thumb if an directory owner gets annoyed by visiting your website, there is an gud Chance the website will not be approved for inclusions in their directory.
Keep the adds & affiliate links to a minimum, the site will not likely get accepted to a directory.
Submission Results
While submission it is advised use one email address that will accept from many sources. { Plz don’t provide AOL or Road Runner email accounts} some directories don’t accept these mail servers, Invalid submission email addresses almost guarantee rejection of your website.
While choosing a website title and description do not use promotional language. Use descriptive words and don’t write an advertisement about the website as many directories will reject these things. Factual statements describing the service or website in a non-promotional manner works best more directories.
Do not use all capital letter in your title or description, and do not capitalize the first letter of every word. This will cause your submission to be rejected by quite in few directories.
When choosing the keywords, choose that best suit your website, do not include non-related keywords, as some of the directories the require keywords will reject submission.
Some directories review the website within a few days of submission as some other directories take 1 – 2 month.
Results don’t show within a day within an month results will be start seeing & after few month traffic will generate.
Link Exchange:
A link change ( Banner Exchange) is a confederation of website that operates similarly that operates similarly to a web ring.
For example: a website sells engine parts can exchange links with another website that sells windshield wipers.
The website link exchange is more easy way to increase popularity of the link of the website & also to carry out an better place in search engines.
It finds sites that are linking to the competition.
It automatically checks partner sites to ensure they are maintaining your link pages.
Imports the site current links pages.
And the main thing its Inexpensive and Guaranteed.
The main important is to find the website link exchange of associated which offers a good match with the contains amd the matter of your website.
How Link exchange create traffic your website :
How Does this Affect your site ?
Google has adjusted and refined their Page Rank algorithm many times in the last few years. After the latest algorithm update you can pretty much count on your reciprocal links being discounted or completely ignored. Links that have been “bought” on other websites have also been discounted, so I wouldn’t bother spending the money if someone tries to sell you a link on their website to link back to your website.
The main exceptions to this statement are quality directories that charge to be submitted and added to their directory. Most quality directories are normally worth the money they charge due to the benefits you receive from the directory listing.“Run of the site” links are also being discounted or ignored by Google. Those are links that someone puts on every page of their site to your website to make it appear that there are a lot of pages linking to your site. Again, you’re better off just having one link to your site from a page that does not have a lot of other outgoing links on it as opposed to having a link from every page on another person’s website.
It will create an good traffic from the above works & will be helpful to get high ranking in major search engines.
Forums Posting :
An Internet forum is a web application for holding discussions and posting user generated account.
It can also referred as Discussion forums, discussion groups, web forums, message boards, discussion boards, bulletin board, or in short forum.
Forums posting are evolving in to marketing tool that is aimed for making profits
These forums refer to the entire community or an specific sub-forum dealing with the particular topic.
The forums posting can be an good thing to increase traffic of your website.
Forums are differ from chat rooms * instant message in that forum participants do not have simultaneously to receive or send messages.
Forums Rules :
To post your site in forums :
Prepare some Articles about your site and place in relevant forums, article sites etc. While placing your articles in forums dont forget to add your site description and your site URL in the bottom(signature) of the article. So, people reading your article might also interested to visit your site and get to know more information on other related news
If you post an topic in an forum, do not post of an same topic, as it is considered as spam.
Before you post an topic in forum you read their policy what types of topic they accept as some forums accept categories topic.
An forum administrator has an ability to edit, delete, move any thread on the forum.
If forum moderator thinks the post you have made is not related to their rules,They can treat as your posting as an Spam.
If you do this process your website can traffic can be higher and nowadays forums posting are giving high traffic
There are some links which will be helpful for you:
After doing the above seo processs you can check your website ranking in the major search engines:
1) http://www.google.com 63.98% global traffic creator.
2) http://www.yahoo.com 20.88% “ traffic creator
3) http://www.msn.com 7.04% “ traffic creator
4) http://www.aol.com/ 5.2 “ traffic creator
5) http://www.ask.com/ 3.14% “ traffic creator
Some links from which you can check you website ranking :
1) www.prchecker.info
2) www.googlerankings.com
3) www.digpagerank.com
4) www.digpagerank.com
5) www.whatsmypagerank.com.
Some links for keyword generating:
1) https://adwords.google.com/select/KeywordToolExternal
2) http://www.webrankinfo.com/
3) http://www.webyield.net/keywordgenerator.html
You can check the Global Internet Traffic in the above link:
www.internettrafficreport.com
Does SEO attract Web Traffic:
Search Engine optimization an good SEO firm provides use service to its customers. Services like web design programming and relevant submission can be done. Web traffic are permanent traffics that you in your control panel or any other web analyzer reports.
Traffic does not comes in night it takes time but comes permanently.
Some Policy * Rules are Updated, if any will be updated and aslo suggestions welcome.
Wednesday, 4 June 2008
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